English language course for salespeople or commercial employees.

The language course 'English for sales' is created for salespeople or commercial employees who have contacts with clients in English.

The following skills will be worked on:

  • the structure of a sales conversation
  • giving arguments
  • formulating positive positions
  • rethorical questions
  • reformulating
  • the introduction
  • the conclusion
  • presenting products/services
  • commercial expressions and dealing with complaints

The training is based on communication and is interactive. Role-plays are used in support and key phrases are a help for the trainee and the assimilation of his/her skills.

Extra info

Target group

Salespeople or commercial employees who have contacts with clients in a foreign language. Candidates should have a minimum level of 3/5 ALTE – B2 CEF.


20 hours (sessions of 2 hours)
1 hour = 60 minutes

Number of participants

Private, twin or group course (3 to 6 participants)


English (this course is also available for French, Dutch and German).

Follow-up e-learning

At the start of the English course, you receive access to our online e-learning platform where you will find weekly exercises tailored to your language level.

You’ll also have access to the e-lexica, where you can practice specific business vocabulary through a series of drills (e.g. EU terminology, financial terminology, HR terminology, IT terminology, legal terminology, marketing terminology, negotiating terminology, telephone expressions, etc.).

Practical information

Rapid planning based on your availability.
The course can take place in your office or at our training centres in Brussels, Ghent, Diegem, Antwerp or Liege.